Rishav Dey
Growth, Analytics, & Subscription Expert | WSJ, fuboTV, Mastercard
About
Rishav Dey is a proven leader in the world of Growth Strategy & Analytics having driven Growth at scale at organisations such as the WSJ & FuboTV. At the intersection of sports media and cutting-edge technology, Rishav was been a central figure in fuboTV’s meteoric rise, helping lead the company to its first-ever quarter of positive EBITDA and a record-breaking $1.6B in annual revenue. His approach is rooted in deep customer knowledge and "measurement rigor" - stripping away vanity metrics to focus on the unit economics that drive sustainable, profitable growth for high-scale consumer platforms. Before his impact at fuboTV, Rishav led membership insights at The Wall Street Journal, where he leveraged data science to optimize one of the world's most prestigious subscription models. With a career that began in payments at MasterCard and spanned high-level strategy consulting for global agencies, Rishav has mastered the art of the "Growth Engine." He focuses on the "hero story" of a brand's data, transforming fragmented customer signals into actionable AI-driven strategies that solve the most complex problems in pricing, product, churn, and lifecycle marketing. How Rishav Can Help: 1. How to scale a subscription business from $600M to $1B+ through AI-native growth engines. 2. How to design a "Revenue-First" experimentation roadmap that prioritizes high-impact EBITDA wins. 3. How to build ROI-driven measurement frameworks that accurately attribute value across complex funnels. 4. How to leverage predictive analytics and pricing strategies to maximize Average Revenue Per User (ARPU). 5. How to transition a legacy data team into a high-velocity Growth Analytics unit that drives product innovation.
Experience
Director of Growth Analytics & Strategy at fuboTV
Scaled annual revenue from $600M to $1.6B and drove a 176% increase in EBITDA through data-driven product and marketing innovation.
Associate Director, Growth Data Science & Insights at The Wall Street Journal
Led the Membership Insights team to optimize subscriber retention and acquisition for Dow Jones’ flagship publication.
Interim Head of Growth at Arccos Golf
Drove 40% YoY growth through structured growth experiments; built attribution and reporting dashboards directly connecting marketing investment to conversion to revenue
Sr. Strategy Consultant at WPP/GroupM
Led measurement strategy for IKEA, Paramount, and L’Oréal across $10B+ annual media spend; delivered MMM, MTA, incrementality, and segmentation driving 10–20% CAC improvement.
Data Analytics at MasterCard
Built predictive models and complex data visualizations to identify and mitigate high-volume financial fraud.
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