Helping brand owners turn Tik Tok into a 7-8 figure omnichannel growth engine.
Brands stuck getting set up or gaining traction on TikTok Shop
New shops that need a cold-start plan
Single-SKU or large-catalog brands planning expansion
Riley Garcia joined TikTok Shop during its 2023 pilot, one of the first operators on the platform. He built Betterbrand's shop to $20M+ in sales and helped pull the company back from 30 days of cash left to an eight-figure business, starting with a viral angle that did $30K in a single day. He now runs Attention Economy Club, a TikTok Shop agency doing $3M to $4M in GMV a month across health, food, home, and apparel brands. He's taken multiple brands to 7 figures on platform and knows how to make TikTok Shop profitable inside a wider mix of Amazon, Meta, and Shopify. Riley works the operational and strategy side: onboarding, cold starts, creator seeding, and the spillover that turns TikTok traffic into sales on other channels. His view is that no two brands need the same playbook, so he fits the plan to the brand's ecosystem instead of forcing a template. Book a call with Riley to: 1. Fix a TikTok Shop that won't gain traction 2. Plan a cold start for a new shop 3. Build a creator seeding and briefing plan 4. Turn TikTok sales into Amazon spillover 5. Make TikTok Shop profitable in your channel mix
Attention Economy Club · May 2024 – Present
Runs a TikTok Shop agency doing $3M to $4M in GMV a month across health, food, home, and supplement brands.
Betterbrand · May 2023 – Present
Built the brand's TikTok Shop to $20M in sales and helped scale it from near-failure to eight figures during the platform's 2023 pilot.
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