Liquid Death's first social hire, Rachael built its social strategy, team, and in-house influencer function.
Rachael was Liquid Death's first social hire. Over nearly four years, she built the brand's social strategy and team from the ground up, then brought its influencer function in-house. Now an independent consultant, she helps consumer brands sharpen organic social, build repeatable content systems, and turn influencer and UGC programs into operating functions. Her work includes Dr. Squatch's Sydney Sweeney campaign, plus projects with Yerba Madre, Sweet Loren's, AutoTune, Girl Beer, Rotten, Golden Child and many more. Book a call with Rachael to: 1. Audit your organic social strategy 2. Build a repeatable content engine 3. Design an influencer or UGC program 4. Coach your junior marketing team 5. Diagnose your real marketing bottleneck
CPG and consumer brand founders
Junior marketing teams that need senior direction
Brands building organic social and content systems
Liquid Death
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