Phil Kiel

Phil Kiel has managed tens of millions in ad spend over more than a decade in paid social. As Director of Paid Social at Taikun Digital, he works with premium ecommerce brands spending roughly $200K to $1.5M a month. His work connects media buying, creative strategy, and the briefs that turn account insights into ads. He brings hands-on experience in hard-to-advertise categories, including GLP-1 and telehealth, sexual wellness, CBD, and cannabis. He helps teams develop creative within strict approval limits and choose a strategy that fits their stage. For newer brands, that can mean founder-filmed content and product seeding before copying a larger brand's playbook. MentorPass sessions are paid consulting with Phil, not an agency pitch, sales call, or discovery call. Bring an account, a creative brief, or a decision you need to make. Book a call with Phil to: 1. Diagnose rising CPMs and wasted Meta spend 2. Turn account insights into stronger creative briefs 3. Build a creative testing plan for your budget 4. Plan creative for categories with strict approvals 5. Choose a Meta strategy for your brand's stage

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