From Rent the Runway pre-IPO to a $875M BrainPOP exit — now reinventing Weight Watchers' brand as Global CMO.
Nina George has run growth and marketing at companies on the move: pre-IPO scaling at Rent the Runway, a $875M exit at BrainPOP, and the CGO seat at Leaf Home, a ~$2B DTC home-improvement company. Before any of that, she coded software and advised on consumer M&A at Lazard. She knows the full stack — from unit economics to brand architecture. At Weight Watchers (NASDAQ: WW), she leads global marketing and consumer strategy, pushing the brand through one of its most consequential pivots: integrating GLP-1-supported care, behavioral science, AI-enabled member experiences, and community into a coherent product story. Her view is that a 60-year-old brand's credibility is an asset, not a liability — if you're honest about what you're building next. Book a call with Nina to: 1. Build a growth strategy that survives a category disruption. 2. Position a legacy brand for a new consumer reality. 3. Align marketing measurement across MMM, attribution, and incrementality. 4. Scope a CGO or CMO function at a scaling DTC company. 5. Evaluate consumer M&A strategy through a marketer's lens.
Consumer brand leaders repositioning through category disruption
DTC companies scaling toward IPO or acquisition
Growth and marketing leaders building measurement frameworks
Weight Watchers
Leaf Home
BrainPOP
Rent the Runway
Lazard
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