About

Niki and Ritika are the co-founders of Sani, a culturally inspired lifestyle brand. Sani became the first brand of its kind on Rent the Runway and Nordstrom, while also being featured in outlets like TODAY and Forbes. With a focus on short form videos through TikTok and Instagram, Niki and Ritika have grown Sani’s online presence into a loyal and engaged community, driving partnerships, product expansions, and sustainable growth. They're passionate about helping emerging brands navigate digital and e-commerce growth, storytelling, and wholesaling (including launching your first big retail channel) to achieve their unique goals.