Niki Shamdasani
TikTok Content Creators and Brand Founders | Co-Founders at Sani
I help brands grow by leveraging TikTok and short-form videos, a strategy that took our fashion label from viral moments to launching in Nordstrom.
Niki Shamdasani’s Biography
Niki and Ritika are the co-founders of Sani, a culturally inspired lifestyle brand. Sani became the first brand of its kind on Rent the Runway and Nordstrom, while also being featured in outlets like TODAY and Forbes. With a focus on short form videos through TikTok and Instagram, Niki and Ritika have grown Sani’s online presence into a loyal and engaged community, driving partnerships, product expansions, and sustainable growth. They're passionate about helping emerging brands navigate digital and e-commerce growth, storytelling, and wholesaling (including launching your first big retail channel) to achieve their unique goals.
Experience
Co-Founder, Sani
Publications
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From $72· Mentoring Session
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