About

Nick Dupont is a senior commercial and retention leader with deep experience scaling subscription businesses through customer-centric strategy and behavioral science. As Head of Retention at Scandinavian Biolabs, a fast-growing consumer health scale-up, he leads initiatives across subscriptions, loyalty programs, and customer experience. His work has driven a one-third reduction in churn, more than doubled company revenue, and automated half of customer care operations, delivering both growth and operational leverage. Previously, Nick held senior commercial roles at Nuuday, BT, and EE, managing customer bases exceeding one million users and owning large P&L-impacting portfolios. Across telecom, e-commerce, and consumer products, he has repeatedly delivered measurable gains in MRR, NPS, and online conversion. He holds a Master’s degree in Business Psychology and is known for applying behavioral science to retention, GTM strategy, and ethical growth, with a strong personal focus on DEI and climate impact. How Nick Can Help: 1. Design and scale retention strategies for subscription and B2C businesses 2. Reduce churn and increase LTV using behavioral science and customer psychology 3. Build and optimize loyalty programs that drive repeat revenue 4. Improve GTM and online conversion performance through experimentation 5. Lead and structure retention, CX, and commercial teams in scale-ups