Built the logistics ops behind a fast-scaling luxury brand — here to help DTC founders stop bleeding on fulfillment and freight, while optimizing their infrastructure to scale.
Neema Frazier runs logistics at Brandon Blackwood New York, a contemporary designer bag and accessories brand that went from in-house to nationally recognized. She owns the full stack: warehousing, 3PL coordination, freight strategy, inventory accuracy, and the pack-out processes that keep customer experience intact at scale. She built those systems from the inside, which means she knows exactly where they break. Before Brandon Blackwood, she managed B2B and B2C client relationships at WTHN and ran facilities and operations at SoulCycle. That background in high-volume, experience-first environments shapes how she thinks about ops: fulfillment is a brand touchpoint, warehouse costs are negotiable, and every broken system is just an optimization waiting to happen. Book a call with Neema to: 1. Audit your fulfillment setup before it breaks at scale. 2. Decide when to move from in-house to a 3PL. 3. Cut warehouse and freight costs you're treating as fixed. 4. Build pack-out processes that reduce human error. 5. Set SLAs that hold 3PL partners accountable.
DTC brand founders scaling beyond in-house fulfillment
Ops leads choosing or managing a 3PL partner
Ecommerce brands with inventory accuracy problems
Brandon Blackwood New York · Jan 2021 – Present
WTHN · Feb 2020 – Dec 2020
SoulCycle Inc. · Dec 2018 – Aug 2019
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