Former CMO and VP of Marketing who quadrupled Original Grain with persona-based CRO. Now writes copy that makes DTC brands more money.
Nate Lagos writes and tests copy for DTC brands after running marketing as a CMO and VP at 7-, 8- and 9-figure companies. At Original Grain, he quadrupled the business with persona-based CRO, then served as CMO of Adapt Naturals and Dugout Mugs. His method starts at the point of purchase. Nate tests headlines, offers and page copy on the homepage, product pages and landing pages, where buyers make the decision, then carries the winning messages up-funnel into ads and creative. A headline's job is to say why someone should buy, and every test is built to find that reason. Today he works as a Chief Messaging Officer for DTC brands on monthly retainers. On MentorPass, he works directly with founders and marketing leads on the copy closest to revenue. Book a call with Nate to: 1. Rewrite your homepage headline to sell 2. Find the message that converts each persona 3. Audit your product and landing page copy 4. Turn conversion tests into ad angles 5. Build a copy testing plan your team can run
DTC brands whose traffic is not converting
Teams launching a new product, offer or landing page
Founders writing their own copy who want an expert edit
Bottoms Up Copywriting
Adapt Naturals
Original Grain
Dugout Mugs
“How Nate Lagos Quadrupled Original Grain with Persona-Based CRO”
“Why Your Creative Isn't Converting (And What to Fix First)”
“Exactly 10 Reasons Original Grain Is Growing So Much This Year”
“Original Grain's Selective Influencer Strategy”
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