About

Miranda Pettinger is a Performance Marketing Manager at 365 Holdings, where she leads paid media and growth strategy for eCommerce brands in competitive digital markets. With nearly five years in her current role, she specializes in customer acquisition and revenue optimization through platforms such as Meta (Facebook), Google, AppLovin, and Pinterest. Her work is grounded in rigorous performance analysis, continuous optimization, and disciplined testing frameworks that drive sustainable results rather than short-term spikes. Alongside her corporate marketing career, Miranda is the founder and Director of Operations of Photography In Stride, a creative business she has built and operated for over a decade. This dual background in high-level performance marketing and hands-on visual storytelling gives her a rare edge: she understands not only how to scale ads, but how creative, imagery, and brand narrative directly impact conversion. Her experience spans agency, in-house, and entrepreneurial environments, making her a pragmatic mentor for marketers and founders navigating growth, creative strategy, and execution. How Miranda Can Help: 1. Build and optimize paid media strategies for eCommerce growth 2. Improve customer acquisition efficiency across Meta and Google Ads 3. Translate creative strategy into measurable performance outcomes 4. Analyze and troubleshoot underperforming ad accounts 5. Guide marketers transitioning from creative roles into performance marketing