Miranda Pettinger
Performance Marketing Manager & eCommerce Growth Strategist
About
Miranda Pettinger is a Senior Performance Marketing Manager at Glamnetic, where she is part of the marketing growth team driving paid media strategy and scalable acquisition initiatives for a fast-growing eCommerce brand. She specializes in customer acquisition and revenue optimization across platforms including Meta (Facebook), Google, AppLovin, and Pinterest, using rigorous performance analysis, continuous optimization, and disciplined testing frameworks to deliver sustainable, long-term growth. In addition to her role at Glamnetic, Miranda operates as a Marketing Consultant through Miranda Pettinger LLC, where she partners with brands to audit, build, and scale high-performing paid media programs. Her consulting work focuses on aligning creative strategy with performance data, helping businesses unlock more efficient growth and stronger return on ad spend. Prior to Glamnetic, Miranda spent nearly five years at 365 Holdings, where she led paid media strategy as a Performance Marketing Manager for a portfolio of eCommerce brands. She was responsible for developing and executing growth strategies in competitive markets, with a focus on scaling customer acquisition efficiently while maintaining profitability. In parallel with her marketing career, Miranda is the Founder and Director of Operations of Photography In Stride, a creative business she has built and operated for over a decade. This dual background in performance marketing and visual storytelling gives her a distinct edge: she not only understands how to scale campaigns, but also how creative, imagery, and brand narrative directly influence conversion. Her experience spans agency, in-house, consulting, and entrepreneurial environments, making her a pragmatic partner for marketers and founders looking to bridge strategy and execution. How Miranda Can Help: -Build and scale paid media strategies for eCommerce growth -Improve customer acquisition efficiency across Meta and Google Ads -Translate creative strategy into measurable performance outcomes -Diagnose and optimize underperforming ad accounts -Support marketers transitioning from creative roles into performance marketing
Experience
Senior Performance Marketing Manager
February 2025 - Present
Performance Marketing Manager
365 Holdings, March 2021 – February 2025
Director of Operations & Founder
Photography In Stride, January 2014 – Present
Links from Miranda
Unlocking Growth Through New Channels and Creative Strategies with AppLovin
Join AppLovin and leading brands as they dive into the strategies that have driven remarkable results within the AppLovin platform. From game-changing campaign tactics to innovative growth approaches, discover actionable insights that you can apply to elevate your brand's performance. Moderator & Speakers Cathy Sun, VP. Head of Ecommerce Strategy & Partnerships @ AppLovin Miranda Akins, Performance Marketing Manager @ Cuddle Clones Scott Kramer, VP of Growth @ AS Beauty BRYAN CANO, VP OF MARKET
Why You Should Diversify Your Channels
How do you turn a $10K test budget into $1M in just 30 days? When Q4 sales hit a wall, Miranda (Performance Marketing Manager at 365 Holdings) didn’t panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin. Nik and Miranda unpack the exact strategies, creative approaches, and measurement tactics that fueled a massive holiday sales surge. You’ll hear why relying on one ad channel can tank your business, how to creatively adapt ads for diffe