Mike scaled Waterboy to mid-eight figures in revenue and profitability, expanded into mass retail, and completed a major equity raise.
Mike scaled Waterboy to mid-eight figures in revenue while building a profitable business. As co-founder and CEO, he has taken the hydration brand from a $700 prelaunch campaign into mass retail and completed a significant equity fundraise. Waterboy built early demand through organic TikTok content, capturing email and SMS sign-ups before launch and reaching $10M in sales in its first two years. Mike then helped expand the brand into Target and Sprouts. His experience spans the decisions that change as a consumer brand grows: validating demand, turning content into sales, preparing for retail, and raising capital. Earlier, Mike built and sold a creator-led fitness app business. He brings the perspective of a founder who has tested products, built distribution, and scaled a profitable consumer company. Book a call with Mike to: 1. Scale your consumer brand profitably 2. Build a TikTok content strategy that drives sales 3. Plan your expansion from DTC into mass retail 4. Prepare your consumer brand for an equity raise
Waterboy · Nov 2020 – Present
A focused video call to solve your problems.From $288.
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