Michael Jordan

Michael Jordan built the team that grew Intake Breathing from $80K to $2.5M in monthly Amazon revenue before the brand brought the work in-house. He owns For The Record, a full-service Amazon and Walmart agency helping DTC brands launch and grow on marketplaces. He began selling on Amazon in 2016 and has helped found six brands. At BAD Marketing, his Amazon team reported managing more than $300M in annual client revenue. After merging his agency with a partner's services, the combined business reached 218 full-time employees at its peak. He sold his natural pet treat brand in August 2026 and took over the Amazon and Walmart business in September, when For The Record became a standalone agency. Michael works across organic search, listing optimization, advertising, catalog compliance, and counterfeit and listing-hijacker response. He also advises agency owners on hiring frameworks, people management, and retaining top talent. His approach to audits starts with growth opportunities and what to do next. Book a call with Michael to: 1. Plan your DTC brand's Amazon launch 2. Improve Amazon listings and advertising 3. Resolve catalog issues and respond to hijackers 4. Prioritize your next Amazon growth opportunities 5. Build hiring systems and retain your best people