Built Luna Nectar from zero to $50K/month — here to help natural beauty founders do the same in retail and DTC.
Mia Fiona Kut founded Luna Nectar in 2017 out of a personal obsession with adaptogen-based hair wellness and a conviction that clean beauty could be both effective and waterless. Starting with one lash serum and no brand playbook, she built a 10-SKU line now sold in 500+ retail doors worldwide, including Ulta Beauty, Whole Foods, and Hudson's Bay, reaching $50K/month by 2023. The brand is PETA/Leaping Bunny certified, Plastic Neutral+, and was selected for the 2024 Ulta Beauty MUSE Accelerator. Before Luna Nectar, she spent nearly a decade as a writer, director, and actress, running her own production company. That background shapes how she thinks about brand: story first, then product, then channel. She was named to BC Business 30 Under 30 in 2019. Book a call with Mia Fiona to: 1. Get your first 50–100 retail doors. 2. Build a DTC-to-retail expansion plan. 3. Formulate a clean, waterless product line. 4. Apply to beauty accelerator programs. 5. Pitch your brand story to press and buyers.
Founders launching or scaling a natural beauty or haircare brand
CPG founders navigating DTC-to-retail expansion
Clean beauty brands building retail distribution (50–500+ doors)
Luna Nectar · Jun 2017 – Present
Ruckus Entertainment · Jan 2010 – Jun 2017
“Starting A $50K/Month Sustainable Hair Products Brand Amidst A Hollywood Career”
“Mia Fiona Kut's Journey to Sustainable Solutions with Luna Nectar”
“Luna Nectar Founder Mia Fiona Kut — Ray Dar Magazine”
“The Edit: Behind the Brands — Mia Fiona Kut, Founder of Luna Nectar”
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