About

Melvin van Bueren is a seasoned Dutch entrepreneur recognized for his success in building and scaling direct-to-consumer (DTC) e-commerce brands. As the Founder and CEO of Meroda Cosmetics, he leads a growing team in creating high-quality, accessible makeup products that celebrate natural beauty. With a background spanning multiple ventures — including MVB Sales, MVB Branding, and MVB Creative — Melvin has cultivated deep expertise in brand development, digital marketing, and full-stack e-commerce operations. His approach combines creative storytelling with data-driven execution, resulting in a portfolio of thriving online brands and meaningful customer loyalty. In addition to building his own companies, Melvin invests in and advises DTC and tech startups, helping them optimize strategy, product-market fit, and scalable growth models. His leadership is marked by a sharp understanding of consumer trends and a passion for sustainable brand building in competitive digital landscapes. How Melvin Can Help: 1. Launch and scale DTC e-commerce brands from concept to profitability 2. Develop compelling brand and product strategies for online growth 3. Optimize digital marketing and conversion systems 4. Structure teams and operations for multi-brand portfolio management 5. Provide strategic advice for investors and operators in e-commerce and beauty