I help CPG and wellness brands scale strategically through disruptive innovation, brand modernization, and high-impact storytelling to drive both purpose and profit.
Meghan Shookman is a seasoned marketing executive with nearly two decades of leadership across iconic and emerging consumer brands. As VP of Brand Marketing at OLIPOP—an innovative, health-forward soda alternative—she directs brand strategy that marries purpose with commercial growth. Prior, at Vital Farms, she built the innovation function and led the national launches of Egg Bites, Breakfast Bars, and Spreadable Butter. Meghan also led Hillshire Snacking from zero to over $100M in its first year and transformed Tyson’s brand through strategic campaign and packaging modernization—reviving a legacy brand. An MBA graduate from Indiana University’s Kelley School of Business and BA in Journalism from the University of Wisconsin–Madison, her cross-functional expertise spans innovation pipeline development, go‑to‑market strategy, consumer insights, and agency leadership. Recognized as a Progressive Grocer 40 Under 40 Next Gen leader, she now mentors emerging CPG companies through SKU and her own consultancy, Extraordinary Things. How They Can Help: 1. Build and execute disruptive go‑to‑market strategies for new product innovation. 2. Modernize and revitalize legacy CPG brands to reconnect with today’s consumers. 3. Develop insight‑driven innovation pipelines that deliver multi‑million dollar annual revenues. 4. Lead brand storytelling and mission-driven marketing to amplify both impact and profit. 5. Mentor leadership teams and accelerate growth for high‑potential wellness brands.
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