Megan Scott

VP of Marketing at MUD\WTR | CPG Growth & Omni-Channel Expert

5.0(1 reviews)

I help CPG founders drive multi-channel profitability, scale from zero retail footprint to national shelf presence across 1,500+ doors, and engineer high-impact product innovation pipelines.

Expertise

Brand Strategy
Retail Scaling
Direct-to-Consumer (DTC)
Omnichannel Strategy
CPG Marketing
Consumer Insights
P&L Management
Product Innovation

How can Megan help you?

Crack Your National Retail Sell-In

Don't guess your way into buyer meetings with Target, Costco, or Sprouts. Learn how to weaponize category data, optimize packaging architecture, and present a bulletproof velocity story that gets you onto shelves in under 10 months.

Master Omnichannel Growth

Too reliant on one channel, or are your channels working against each other instead of together? We'll talk through whether you're ready to expand, which channel makes sense next, and how to get D2C, Amazon, and retail compounding instead o

Retail-Ready Product & Pricing

Before you pitch a buyer, make sure you have the right SKU, price slope, and product for the shelf. We'll talk through how to design an offering that works in retail without cannibalizing D2C.

New Product Development Playbook

Most innovation fails. I'll walk you through a Coca-Cola stage-gate process, adapted for start-up speed, using one of your actual products as the working example, so you leave knowing how to run it yourself on everything that comes next.

Innovation Pipeline Planning

Not sure what's next after your current SKUs. We'll talk through your product lineup and category, and the frameworks I use to think broadly about where a brand could go next, a starting point for your own thinking, not a finished roadmap.

Reignite Stalled Growth

Revenue flat or declining and you're not sure why. We'll talk through the key drivers of your growth to date and which levers, product, price, channel, or positioning, are worth pulling next.

Who is this for?

DTC Brands Ready to Scale into Retail

Brands where Growth has Stalled

Omni-channel Operators with Complex Problems to Solve

Megan Scott’s Biography

Megan Scott is a CPG marketing executive who transforms high-growth direct-to-consumer brands into retail powerhouses. As the VP of Marketing at MUD\WTR, Megan served as the brand's most senior marketing leader, owning the full cross-channel P&L across DTC, Amazon, and physical retail. Under her leadership, she executed the critical operational turnarounds that successfully returned the high-growth wellness platform to company-wide profitability. An expert in scaling physical footprints, Megan engineered MUD\WTR’s retail rollout from zero to Target shelves in just ten months. She scaled their distribution from 400 to over 1,540 stores—including entry into Costco and Sprouts—while expanding their product lineup and building an innovation pipeline that generated 10% of company revenue. Prior to MUD\WTR, Megan managed massive brand portfolios at corporate titans. At The Coca-Cola Company, she steered a $700MM Minute Maid portfolio, and at Land O'Lakes, she unlocked 15% growth for a $150MM brand. Today, she blends corporate enterprise rigor with agile startup mechanics to help founders master retail buyer sell-in, optimize omni-channel P&L, and scale sustainably. Through 1-on-1 mentorship, Megan primarily focuses on helping operators master: 1. How to scale an omni-channel CPG brand from a pure DTC baseline into major retail distribution channels like Target, Costco, and Sprouts. 2. How to manage full cross-channel P&L across DTC, Amazon, and brick-and-mortar retail to build a clear path to profitability. 3. How to design a robust 3-year stage-gate innovation pipeline to continually deploy high-margin product extensions that capture market share. 4. How to leverage category research, packaging design, and consumer validation to build a compelling sell-in story for national retail buyers. 5. How to optimize multi-million dollar CPG portfolio strategies and navigate complex corporate marketing frameworks.

Client Testimonials

5.0· 1 review

Alex P

Very productive chat! Megan was very insightful and helped us get a clearer understanding of the correct approach to follow when tackling retail for the first time. Will certainly look to follow up with our conversation!

Experience

$MUD\WTR$

VP of Marketing at MUD\WTR

MUD\WTR · May 2024 – Jun 2026

Managed full P&L across DTC, Amazon, and retail channels, driving strategic decisions that returned the business to profitability and scaling Target distribution from 400 to 1,540 stores.

$MUD\WTR$

Director of Brand Management at MUD\WTR

MUD\WTR · Jan 2023 – Apr 2024

Took the brand from zero retail footprint to Target shelves in 10 months, built a 3-year innovation pipeline that grew to account for 10% of total revenue, and scaled distribution to 800 doors within six months of launch.

Senior Brand Manager at The Coca-Cola Company

Coca-Cola · Mar 2021 – Dec 2022

Led a cross-functional team managing a $700MM sales portfolio for the Minute Maid and Hi-C brands across multiple complex routes to market.

Brand Manager at The Coca-Cola Company

Coca-Cola · Jul 2017 – Mar 2021

Drove double-digit growth on an established product line by spearheading multi-flavor item launches and executing regional distribution drives.

Marketing Manager at Land O'Lakes, Inc.

Land O'Lakes Inc · May 2014 – Oct 2016

Owned complete P&L responsibility for a $150MM brand portfolio, unlocking a 15% growth trajectory across US and Canadian consumer markets.

Booking policy

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Code of Conduct

No Pitching

Privacy and Confidentiality

Professionalism

From$252$180/ session