Megan Scott

How can Megan help you?

Who is this for?

Megan Scott is a CPG marketing executive who transforms high-growth direct-to-consumer brands into retail powerhouses. As the VP of Marketing at MUD\WTR, Megan served as the brand's most senior marketing leader, owning the full cross-channel P&L across DTC, Amazon, and physical retail. Under her leadership, she executed the critical operational turnarounds that successfully returned the high-growth wellness platform to company-wide profitability. An expert in scaling physical footprints, Megan engineered MUD\WTR’s retail rollout from zero to Target shelves in just ten months. She scaled their distribution from 400 to over 1,540 stores—including entry into Costco and Sprouts—while expanding their product lineup and building an innovation pipeline that generated 10% of company revenue. Prior to MUD\WTR, Megan managed massive brand portfolios at corporate titans. At The Coca-Cola Company, she steered a $700MM Minute Maid portfolio, and at Land O'Lakes, she unlocked 15% growth for a $150MM brand. Today, she blends corporate enterprise rigor with agile startup mechanics to help founders master retail buyer sell-in, optimize omni-channel P&L, and scale sustainably. Through 1-on-1 mentorship, Megan primarily focuses on helping operators master: 1. How to scale an omni-channel CPG brand from a pure DTC baseline into major retail distribution channels like Target, Costco, and Sprouts. 2. How to manage full cross-channel P&L across DTC, Amazon, and brick-and-mortar retail to build a clear path to profitability. 3. How to design a robust 3-year stage-gate innovation pipeline to continually deploy high-margin product extensions that capture market share. 4. How to leverage category research, packaging design, and consumer validation to build a compelling sell-in story for national retail buyers. 5. How to optimize multi-million dollar CPG portfolio strategies and navigate complex corporate marketing frameworks.