Tony Reyes

VP of Partnerships at Mars Men, Previously BPN Partnerships, Events, & Creative Leader

5.0(1 reviews)

Rebuilt BPN's ambassador roster from 500 unmanaged names to 25 elite athletes, then built Mars Men's partner program from zero.

Expertise

Partnerships
Ambassador programs
Influencer marketing
Creator programs
Athlete partnerships
Brand marketing
Content strategy
Event activations

Who is this for?

Supplement, fitness, and wellness brands

Teams building a partnerships function from scratch

Brands with an unstructured ambassador program

Tony Reyes’s Biography

Tony builds partnership programs from nothing. At Bare Performance Nutrition he led media across Nick Bare's YouTube and Instagram, ran the brand's endurance events including Last Man Standing, and rebuilt the ambassador program from 500 unmanaged names to 25 elite athletes. At Mars Men he built the partnerships function from scratch in six months, from macro deals with athletes like Daniel Cormier to higher-volume partnerships with a wider roster of athletes and creators. He came up as a creative director and filmmaker. At Ayzenberg he directed branded campaigns for Xbox, Microsoft, Pokemon, and Hilton, and won awards for Xbox game trailers. He works both sides of a partner deal: the numbers and the story. Book a call with Tony to: 1. Build a partnership program from scratch 2. Clean up an unstructured ambassador roster 3. Sign and structure athlete partnerships 4. Raise the quality of your creator roster 5. Balance performance marketing with brand

Client Testimonials

5.0· 1 review

Alex P

Very insightful! Tony is very knowledgable in all things brand partnerships and deal structures and we really appreciated his time and insights! Will definitely be speaking again!

Experience

VP, Strategic Partnerships

Mars Men · Feb 2026 – Present

Built the partnerships function from scratch, from macro athlete deals to higher-volume creator partnerships.

Director of Partnerships

Bare Performance Nutrition · Aug 2022 – Feb 2026

Led media across Nick Bare's YouTube and Instagram, ran endurance events including Last Man Standing, and rebuilt the ambassador program from 500 unmanaged names to 25 elite athletes.

Creative Director

Kettlebell Kings · Feb 2021 – Aug 2022

Led creative during COVID, scaling brand content across creative and partnerships on a lean team.

Creative Lead

Ayzenberg · May 2020 – Feb 2021

Directed branded campaigns for Xbox, Microsoft, Pokemon, and Hilton; won awards for Xbox game trailers.

Booking policy

What is your cancellation policy?

What is the policy for mentor cancellations or no-shows?

What's your refund policy?

What if my mentor doesn't accept my request?

Is there a grace period for session overflows?

Code of Conduct

No Pitching

Privacy and Confidentiality

Professionalism

From$360$276/ session