Tom Sagi

Tom Sagi is the founder and CEO of Plateful, a direct-to-consumer cookware and kitchen products brand. While most DTC companies compete on aesthetics and ad spend, Plateful was engineered around a different lever: conversion infrastructure. Every product launch is supported by a tightly built marketing system, the same direct-response playbook used by the top-performing offers in health, supplements, and info products, applied to physical products. Tom has personally built and overseen the strategy behind Plateful's growth across multiple product lines, scaling them through multi-channel paid traffic with disciplined offer structuring, layered post-purchase sequences, and conversion mechanics that most consumer brands never touch. How Tom Can Help: 1. Direct-Response Strategy for Physical Products: How to build a real conversion system around a physical product offer instead of relying on a standard product page. 2. Offer Structuring & Pricing: How to package and price an offer so it actually converts, including the mechanics that turn an average product into a winning offer. 3. Post-Purchase Monetization: How to build offer sequences that meaningfully lift AOV without burning the customer relationship, including the mechanics that actually convert. 4. Multi-Channel Paid Traffic for DTC: Running profitable campaigns at scale and using stop-loss frameworks to grow without blowing the account up. 5. Brand Building Around a Direct-Response Engine: How to build a real brand on top of a direct-response operation — so you're not stuck choosing between short-term ROAS and long-term equity.