Rachel Sanders
CEO and Co-founder at Rootine
About
Rachel Sanders is CEO and Co-founder of Rootine, a precision health company focused on optimizing health through a data-first approach to nutrition. At Rootine, Sanders raised pre-seed, Seed, and Series A funding and has played a role in all aspects of the business including brand building, operations, financial planning, product, MVP strategy, go-to-market strategy, fundraising, pitch decks and more. Sanders also has deep expertise across financial modeling, consumer goods, health and wellness, and more through her experience as an investment banker earlier in her career. Sanders has over a decade’s experience in the health and wellness industry and is known for her roles as a startup advisor, angel investor, and network partner at 2048 Ventures. She has been recognized as one of the fastest-growing entrepreneurs in the HealthTech industry - getting featured in multiple media outlets for her steadfast achievements which include Business Insider, Entrepreneur, TechCrunch, and Forbes. Sanders holds a BA in Economics from Vanderbilt University and an MBA from Harvard Business School.
Experience
Launched Precision Health Pod
Launched a new podcast in December 2022 interviewing the people building and experiencing the future of health where I talk with founders and top thought leaders in health + human performance
Rootine Raises $10M Series A
Rootine Secures $10M Series A to Optimize Health and Human Performance Through Precision Nutrition, with news secured across 31+ outlets
Joined 2048 Ventures As Venture Partner
Joined 2048 Ventures as a venture partner helping find and fund the next generation of founders at the pre-seed stage.
Links from Rachel
Building for Growth and Scaleability
Sitting down with Ben Grynol at Levels discussing how to build a growth engine
Building a Precision Nutrition Startup with Rachel Sanders of Rootine
Rootine Founder Rachel Sanders On The Future of Personalized Nutrition And Why It Matters
Startup Standup Ep. 6, S3 | Rachel Sanders of Rootine
5.0
Michael B
Rachel brought invaluable insights from her experience raising funds for early-stage companies like mine. Her advice on positioning our company for success was both strategic and actionable. I’m incredibly grateful for her guidance and highly recommend her to anyone navigating the early stages of fundraising.