About

Nik Sharma is a proven direct-to-consumer strategist. As an operator of brands, investor in 80+ brands, advisor to many, Nik helps amazing products get to market and scale quickly. Brands like Feastables (Mr. Beast), IM8 Health (David Beckham), Jolie, and POV Beauty (Mikayle Nogiera) all hire Nik to launch. And brands like Love Wellness, SET Active, Parachute Home, and ARMRA have all hired Nik to help scale. Nik founded Sharma Brands, a growth agency for category leading brands (HexClad, PetMeds, Taco Bell, Chamberlain Coffee, etc), which was acquired by Lunar Solar Group in October 2025. Prior to that, Nik was the Director of DTC at Hint Water (yup, the flavored water) and then Head of DTC at VaynerMedia. If you’re looking to: - launch (go from 0-1) with a step-by-step plan of what to do - scale efficiently (agencies, channels, offers, strategies/tactics, hacks) - audit (your ad account, processes, agency results, etc) - or just general advice (“I’m stuck, how do I get past X?”) Then sign up for a MentorPass call. Bring your numbers, your problems and your team members. Our 60 minute call should feel like we solve problems and you get tactical things to test/do/try. Do NOT book with me if you’re going to ask ultra basic questions. I’m too expensive to teach you the basics. Sign up for my newsletter instead, or listen to my podcast, “Limited Supply” on Apple/Spotify. ONLY BOOK WITH ME if you have something I can help you solve or think through. I look forward to helping you solve problems!