Nicole Crowell
Performance Creative Strategist & Media Buyer
About
Owner of Performance Purple. Previous Co-Owner of HG Performance Creative. Media Buyer & Creative Strategist with $70MM+ in adspend across Meta, Google & TikTok. I specialize in helping marketers design and implement creative strategies that align with their advertising goals. My expertise lies in constructing systems and frameworks for creative strategy. I help support the development and execution of DTC paid social marketing goals. More commonly known as a "Performance Creative Strategist" for paid social. By combining my knowledge of consumer behavioralism, media buying, and marketing trends with my passion for creativity, I am able to help brands tell their unique stories and connect with their audience in meaningful ways. Whether you're looking to refresh your marketing approach or simply need guidance on how to best communicate your brand's message, I am here to help you achieve your goals.
Experience
Director of Community - GeekHub/GeekOut
Strategized and launched GeekOut's online community GeekHub from 0 members to 300+ paying members in ~4 months. Existed April 2023 to focus on Creative Strategy business.
Launched Creative Strategy Master Course
In this course I go DEEP into the following: ✅ Creative Strategy 101 ✅ Foundational Learning & Resources ✅ Roles & Responsibilities ✅ Master Creative Strategist Tool Kit ✅ The 9 Pillars of Creative Strategy (the bulk of the course) 1. Alignment 2. Research 3. Avatar Development 4. Ideation 5. Briefs, Script Writing & Strategy 6. Content Production 7. Launch & Creative Testing (Media Buying) 8. Creative Reporting, Creative Analysis & Ad Iterations 9. Organization & Practical Creative Operations
Senior Creative Strategist at Structured Agency
Contracted out for Senior Media Buying services resulted in being hired full time for Structured Agency - a full stack performance agency for paid social During my time with Structured, I piloted and became the very first Creative Strategist on the paid department team. I serviced brands such as SafeLife Defense, Posh Peanut, Strike Club, Huron, Aarae, Semaine Health, Kan Jam, Health Ade, and many more. As well as mentored other media buyers on how to incorporate Creative Strategy into the media buying tactics. In addition to rocking this role, I helped build their Creative Strategy operations, documentation and SOP's for the agency and optimized the sister company Konstant Kreative in their post-production creative strategy flow. I also coordinated briefs and research development for Structured's In House Content Production team working closely with Joseph Salvador, Mark and Mikayla. I existed Structured Agency in 2022 to pursue my own business working with brands more intimately.
Founder of Performance Purple
Launched my own Performance Creative Strategy Boutique Agency where we offer full-stack creative strategy services for paid social brands.