Matty Martin

I’m Head of Marketing at Cadence. I joined pre-launch, built the first website and have been hands-on across acquisition, creative, CRM, subscription and customer experience as we’ve scaled across the US and UK. Today, I lead a deliberately lean team and remain hands-on in the ecommerce business. Having done the work myself shapes how I hire, where I invest and what I prioritise. My focus is subscription-led DTC growth. I look at acquisition, the offer and retention together: why someone buys, why they subscribe, what makes them stay and what that allows us to spend to acquire the next customer. Building from zero with a small team has taught me to make clear choices about where time and money go. I’m interested in the moves that can materially change the business, and the detail required to make them work. I help founders and marketing leaders identify those opportunities in their own businesses. Bring a specific challenge or a decision you’re weighing up. We’ll work through the trade-offs and what to do next. Book a call with me to: • Strengthen your acquisition and subscription offers. • Connect acquisition costs with retention, lifetime value and payback. • Identify what needs to change before you increase spend. • Decide where to invest next and what to deprioritise. • Build a lean marketing team around your next stage of growth. To avoid conflicts with Cadence, I don’t accept calls with competing sports hydration or endurance fuelling brands, including electrolyte drinks and powders, energy gels and fuel bars.

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