Matt Swulinski

Head of Growth at Viktor, ex-Wispr Flow and Superhuman

Super Mentor5.0(1 reviews)10+sessions

AI-First Marketer who scaled Wispr Flow from pre-launch to a $2B valuation as marketing hire #1, running a $4M+/month ad budget solo.

Expertise

Growth Marketing
Paid Acquisition
AI-Native Marketing
SaaS
PLG
Performance Marketing
Creative Strategy
Lifecycle Marketing

How can Matt help you?

Build an AI Marketing Operating System

Turn your growth team into a system agents run. Matt built the AI marketing OS that let him run Wispr Flow's growth solo, from ad ops to 100 newsletter sponsorships a month.

Stand Up a UGC and Affiliate Engine

Build the creator and affiliate motion that drove acquisition at Wispr Flow and Superhuman. Matt covers sourcing creators, revenue-share structures, tracking, and producing creative at volume.

Scale Paid Acquisition With AI

Make every dollar tie back to a purchase. Matt ran a $5M/month budget across Meta, Google, CTV, and AppLovin, and will pressure-test your funnel, tracking, and unit economics.

Who is this for?

Seed to Series C SaaS and AI founders starting paid

E-comm Founders Who Want an AI Growth Engine

PLG products validating paid acquisition

Matt Swulinski’s Biography

Matt was marketing hire #1 at Wispr Flow and scaled it from pre-launch to a $2B valuation. He ran a $4M+/month ad budget across Meta, Google, CTV, and AppLovin mostly solo, owning every KPI from first touch to activated user. He did it by building an AI marketing operating system: one repo that agents run, handling 100+ newsletter sponsorships a month and the admin that used to eat a fifth of the team's week. At Superhuman he built the affiliate and sponsorship channel from zero and brought in the company's first performance marketing motion. He's now Head of Growth at Viktor, the AI employee that lives in Slack and Teams. Matt orchestrated its viral launch, driving the rapid growth behind a $75M Series A led by Accel. His thesis: the e-commerce performance playbook is the right playbook for SaaS. Real distribution, creative tested at volume, and unit economics that survive a spreadsheet. Book a call with Matt to: 1. Build a paid engine that validates PLG fast 2. Port the e-com playbook into your SaaS 3. Stand up Meta, Google, and lifecycle from zero 4. Produce 500 creatives a month without the bloat 5. Layer AI agents into your growth team

Client Testimonials

5.0· 1 review

Devin P

You can tell this guy is one of the best in his field. He quickly honed into our problems and benchmarked us on what we could be doing better and what to focus on. Highly highly recommend Matt.

Experience

Head of Growth

Viktor · 2026 – Present

Building the growth org from scratch at the Accel-backed AI coworker that lives in Slack and Teams. Owns paid, partnerships, lifecycle, and referrals.

Head of Growth (Marketing Hire #1)

Wispr Flow · 2024 – 2026

Scaled from pre-launch to $100M ARR and a $2B valuation. Ran a $5M/month ad budget solo and built an AI marketing OS running 100 sponsorships a month.

Affiliate & Sponsorship Marketing Manager

Superhuman · 2023 – 2025

Built Superhuman's affiliate and newsletter sponsorship channel from zero: sourced placements, negotiated rates, and tracked payback into a real acquisition channel.

Co-Founder & Managing Partner

Full Funnel Growth · 2021 – Present

The growth marketing agency he co-founded. Hands-on paid media, conversion, lifecycle, and analytics for 20+ startups across PLG SaaS, e-commerce, and B2B.

Publications

20VC with Harry Stebbings on the AI-native growth playbook.

From youtube.com

“Harry Stebbings Podcast Recap”

From x.com

Booking policy

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Code of Conduct

No Pitching

Privacy and Confidentiality

Professionalism

From$720/ session