About

Logan is the founder of America’s #1 Probiotic brand, Physician’s Choice. In five years, he bootstrapped the business $200MM in annual revenue with +15% EBITDA margins. They’ve done so with a balanced omnichannel approach, building the foundation with a DTC store, becoming Amazon’s Best Selling Probiotic, and scaling into mass retail with 15,000 stores across Walmart, Target, and Sam’s Club. Logan’s zone of genius is digital marketing and business leadership. He’s built an exceptional team and focuses on putting the right people in the right seats and giving them the autonomy to do great work. Prior to Physician’s Choice, Logan built and sold multiple 7- & 8-figure startups. You should book a session with Logan if you’re a 7- or 8-figure consumer startup looking for help with: - Digital marketing - Amazon & marketplaces - Retail distribution - Team building & leadership - Exit strategy