Lilla Seymour

Who is this for?

Lilla ran retention and lifecycle at Grüns from employee #40 through Unilever's $1.2B acquisition. She owned every retention channel (email, SMS, pop-ups, push, direct mail, package inserts, and the customer portal) and grew email and SMS as a share of company revenue by 79% during the company's fastest stretch of growth. Before Grüns, she lifted customer LTV 16.5% at Pura Vida and built CookUnity's lifecycle program from scratch, growing email 81% as an acquisition source. Six years in, she's migrated ESPs with zero disruption, run always-on testing calendars, and templatized launch playbooks that cut speed-to-market across new products and flavors. She works hands-on and at startup scale: fluent across Klaviyo, Attentive, Postscript, Customer.io, Skio, and Hightouch, and as comfortable writing the copy as building the segmentation behind it. Book a call with Lilla to: 1. Build or fix your retention and lifecycle program. 2. Grow email and SMS into real revenue. 3. Design churn and winback flows that hold up. 4. Migrate ESPs without losing sends or revenue. 5. Stand up always-on testing tied to LTV.