Scaling DTC brands to 9-figures.
Jordan took Instant Hydration to its first six-figure day in 105 days. He'll show you the paid media math behind it. Jordan co-founded Instant Hydration, the powdered hydration brand he built with Diff Eyewear founder Zach Gordan, and Motif Digital, the agency behind the growth engine. He runs subscription CPG the way it actually compounds: find the CAC Meta wants to charge you, then scale into it instead of fighting it. Before the brand, he wrote and ran individual ads that each cleared seven figures for some of the largest personal brands in the market. That's the operator underneath the founder. He treats copy as the fire starter for everything downstream, scripts, ads, email, landing pages, and buys media against numbers rather than hunches. Book a call with Jordan to: 1. Find your "Natural CAC" and scale into it without runaway costs 2. Build a subscription model that compounds instead of churning 3. Write ad creative and scripts that carry the buy, not the budget 4. Structure a testing framework that tells you what to scale 5. Turn paid social into a predictable growth engine on Meta
Alex L
Kyle H

Prince N
Chad H
Elliot V
Instant Hydration · 2024 – Present
Motif Digital · 2021 – Present
Consulting.com · 2017 – 2019
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