About

Jim Murray, the dynamic CEO and Co-founder of Feastables, is a titan in the Consumer Packaged Goods (CPG) domain, steering one of the fastest growing CPG brands of all time. With a knack for blending the realms of e-commerce, retail, and creator-led brands, Jim has elevated Feastables, Mr. Beast's snack venture, into a household name. His voyage into the CPG sphere is rich with illustrious stints, notably as the CFO and later the President of RXBAR, where his strategic foresight played a pivotal role in its thriving journey. Known for his adeptness in fostering e-commerce and retail success, Jim’s unique acumen with creator-led brands sets him apart in a league of elite CPG mavens. His seasoned insights are a beacon for emerging brands navigating the complex tides of the CPG world. Now, extending his mentorship through MentorPass, Jim is keen on empowering other CPG brands to carve their success stories in the bustling market landscape. His profound understanding of market dynamics, coupled with a distinct expertise in leveraging creator-led brand power, makes Jim a sought-after mentor, ready to usher in a new era of CPG excellence.