About

Jen van der Meer is a business model designer. She practices her craft at Reason Street, where she helps companies shift successfully to customer-centered “x-as-a-service” business models. Recurring revenue businesses enable companies to have more honest relationships with customers and give founders more optionality to pursue growth with less extractive sources of capital. She has helped over 200 founders to be in stronger negotiating positions to raise over $2BN in equity and over $50 MM in grants. Jen also teaches at Parsons Strategic Design and Management Program as an Assistant Professor where she researches sustainable business models and researches alternative sources of capital.