Gail Tifford
Board Director, Advisor, Investor
About
Most recently, I was the Chief Brand Officer of WW International (formerly Weight Watchers). In this role, I was responsible for activating the evolution of the pivoting from Weight Watchers to WW. I oversaw the global strategy for marketing, content, creative, eCommerce, and consumer products. Prior to WW, I served as Vice President of Media North America and Global Digital Innovation for Unilever where I led media strategy and implementation for all Unilever categories and brands, and served as a member of the Unilever Global Media Leadership Team. Prior to joining Unilever, I was Vice President, Strategic Partnerships at Viacom, where I developed multi-platform media and marketing programs for the MTV and VH1 brands. Earlier in my career, I spent more than 10 years at Unilever including driving long-term innovation and communication strategy for the Lipton brand and building a growth-centric organizational culture across the Unilever marketing function globally. I am Co-Founder of the #SeeHer initiative of the Association of National Advertisers and Co-Chair of AdWeek’s DEI (Diversity, Equity and Inclusion) Council. I am also a Director and Nominating and Corporate Governance Committee Chair on the Board of Fossil Group, Inc and an Independent Board Director for Open Farm Pet and Packable.
5.0
David D
Gail is the kind of mentor I was hoping for on MentorPass. All mentors have been valuable to me so far because they are even better at a certain skill than I am. Gail, however, brings the experience and cumulative knowledge that I absolutely lack to build a great brand! She understands consumers and knows what works and what doesn't. Furthermore, she is very generous with her time, and you can feel that she really wants to help you.