Eva Goicochea
Founder, Creative Director, and CEO at maude
About
I spent my early career as a legislative aide in healthcare and then went on to spend 15 years in ecommerce and brand strategy working with companies including ADIDAS Y-3, Squarespace, Steven Alan and Josie Maran Cosmetics, and was part of the early team at Everlane building social media, culture and talent. In 2018, I launched maude, a modern sexual wellness company built to challenge a legacy industry and serve the customer through quality, simplicity, and inclusivity. Since its launch, maude has been featured in Vogue, The New York Times, Vanity Fair, and Forbes, amongst other esteemed publications. In July of 2019, maude was one of CircleUp’s 25, an "annual award recognizing some of the most innovative consumer brands on the market”, part of The Lead’s Foremost 50 in both 2020 and 2021, and has been heralded as “redefining the sex essentials industry for modern consumers” by Forbes. As of June 2023, we've raised $13 million in VC funding from funds including True Beauty Ventures, Fable Investments (Natura &Co), Access VC (Reckitt), True, RRE Ventures, CASSIUS Family, Endeavor, and angels Benjamin Millepied and Dakota Johnson, amongst others, an honor as one of the only 10 Latina-led companies to have raised over $10M (Source: Crunchbase). In 2022, the company launched in Sephora, one of the first sexual wellness brands ever carried in the retailer’s 52-year history. In addition, the company announced partnerships with Advocates for Youth and SIECUS, organizations dedicated to sexual health access and education. In 2019, I was chosen as one of Entrepreneur magazine’s first-ever 100 Powerful Women, was part of WWD's 2020 and 2021 60 Power Players in Health and Wellness, in 2021 was selected as one of Forbes Next 1000, in 2022 won the CEW Female Founders Award in the company of legends Bobbi Brown and Jeanine Lobell, and was selected as one of the Vogue Business 100 Innovators in 2023. I was on the board of Peer Health Exchange (NYC) and sat on the the Advisory Council of Women in Innovation (WIN), and am actively on the Board of Advisors for Oyster Sunday. In my off hours, I dedicate time to helping other founders as a mentor (including Techstars NYC and Tower 28’s Clean Beauty Summer School) and through Founders’ Weekend, my online resource and offline retreat for those building companies.
Experience
The Vogue Business 100 Innovators, Vogue Business, 2023
Meet the people at the forefront of beauty, hand-selected by Vogue Business editors.
Beauty Inc Power Brands, WWD, 2023
The 45 brands here aren’t just benefiting from the buzz, though: They’re creating it. To compile this list, which is divided into The Establishment, The New Guard and The Originals, Beauty Inc looked at a wide array of quantitative and qualitative data to assess who’s winning and why.
Breakthrough Brands, Interbrand, 2023
Interbrand’s compilation of companies who are challenging category and cultural norms, pushing innovation to new, unexplored areas, and making even the biggest competitors take notice.
Female Founders 100, Inc., 2022
The Top Women Entrepreneurs of the Year.
45 Most Powerful Brands, WWD, 2022
Fom the established to the emerging, Beauty Inc's annual list of beauty's most powerful brands.
Female Founder Awards, Cosmetic Executive Women, 2022
The organization honored female beauty founders taking creative approaches to business including Honorees: Bobbi Brown. Founder and Chief Creative Officer, Jones Road Beauty; Shani Darden, Founder, Shani Darden Skin Care; Jeanine Lobell, Founder, Neen; Deepica Mutyala, Founder & CEO. Live Tinted; and Ju Rhyu, Founder, Hero Cosmetics.
Foremost 50, The Lead, 2020 & 2021
Foremost 50 List: The Annual Power List of High-Growth D2C Brands.
50 Power Players in Health and Wellness, WWD, 2021
Beauty Inc rounds up the 50 hottest brands in the industry’s hottest category.
Next 1000, Forbes, 2021
1,000 new faces who are redefining what it means to build and run a business today.
60 Power Players in Health and Wellness, WWD, 2020
As the $4.2 trillion wellness category continues to boom, Beauty Inc rounds up the 60 power players who are driving forth a new vision of inner health and outer beauty.
100 Powerful Women, Entrepreneur, 2019
From female-focused VC funds to all-female coworking spaces, non-profits that are making the world a better place to billion-dollar businesses, the operations and the women at the helm of each are forces to be reckoned with. So dive in -- and take notes!