Elitsa Zaimova

About

I am a Sales Director at Preply Business, where I spearheaded the B2B division in 2020. My role involves crafting and overseeing the global go-to-market strategies, sales processes, and team management. Preply Business now collaborates with over 1,000 global organizations—including partners like Mercedes Benz and McKinsey—achieving an ARR of over $30 million. I have over 14 years of sales experience and have worked at various companies, including CEB, now Gartner, in Washington, DC, USA. At CEB, I advised Sales Executives to build strong Sales teams and increase their revenue using the Challenger Sales approach. I am passionate about working and supporting global sales teams (mainly outbound) to deliver value to clients and stakeholders. Over 60% of the team I’ve managed has progressed their careers within the organization. Additionally, I enjoy creating forecasting models and sales strategies and improving sales processes and collateral to ensure relevance with the client. Additionally, I enjoy advising start-up founders on hiring, training, and scaling sales teams that achieve results. In addition to Preply, I serve as a Sales and Leadership advisor for several global start-ups that have 10xed their sales and valuations because of her support. I am passionate about working with co-founders to help them build a strong B2B go-to-market strategy, understand their ideal customer profile (ICP), and build solid sales processes and product offerings. In my free time, I volunteer and coach girls to seek a career in Sales. "Working in sales mirrors entrepreneurship—each day, the success of the organization rests on your shoulders. With clear goals ahead, you are the architect of your path to triumph."

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