About

I am a product and marketing professional that specializes in growth and lead/demand generation at early/mid stage startups. I have significant experience in growth marketing, GTM, lead/demand gen, marketing automation (Marketo, Eloqua, SalesForce), product marketing strategy, AR, PR, content generation/proliferation, social, customer success marketing and more. I love public speaking, working with early stage founders, and problem solving.

Experience

Growth & Product Marketing Lead @ ConsenSys

Enterprise Product Marketing @ Slack

Co-founder @ Product Marketing Masters

Principle & Director of Growth @ SignalFire

Links from Elaine

SignalFire Profile

Elaine joined Signalfire in 2018 and splits her time between investing out of the seed fund and working with the portfolio on growth and GTM strategy.

VC Talks with Elaine

I’m very excited to have Elaine Zelby for the third episode of the VC Talks. Elaine is the Principal & Director of Growth of SignalFire. She splits her time between investing out of the seed fund and working with the portfolio on growth and GTM strategy.

Fundraising in Uncertain Times

We gathered a few of the brightest VCs in the consumer space to get real about what COVID-19 means for founders and funders. Elaine Zelby, a VC at SignalFire, chatted with fellow VCs Ilana Stern and Sarah Tavel about what they’re seeing — and how they’re advising their portfolio companies to look ahead.

5.0

Kenny H

Elaine knows enterprise GTM as well as anyone I've met. She gave me a great hack to find prospects that may be a fit for our solution: searching job postings for open roles in our space, signaling there's funding allocated there. She gave me brutally honest feedback about whether she thought we should raise venture capital. And she went above and beyond introducing me to a great connection that knows our business model and GTM really well.