Dolly Meckler
Social Media and Brand Strategist
About
Dolly is the Founder of Challah Dolly, Co-Founder of Snaplistings, and an alumna of digital content powerhouses HBO where she managed social media for television juggernauts Game of Thrones and Westworld, and YouTube where she ran brand social. In 2019 she launched her own social media consultancy and works with brands in the entertainment, fashion, and lifestyle space. When COVID-19 hit in 2020, she took her pandemic side project Challah Dolly from doorstep to wholesale within 7 months and $0 spent on advertising, through a 100% organic social strategy. Her specialty is in content ideation - developing effective content series’ that engage and resonate with audiences. Dolly has been profiled in Forbes, AdWeek, and The New Yorker.
Experience
Head of Digital at Becca
Becca is a hospitality PR, social, and comms agency. At Becca, my role is to help restaurants and brands engage online, creating their voice and building their community through first-rate content.
Social Media Consultant, Dolly Meckler LLC
Clients include: Netlfix, Lena Dunham, Tribeca Film Festival, Hinge, LinkedIn, Good Thing Going Productions, Namesake Skincare, Puppets and Puppets, Gopuff, Kilter Films, Ossa, 10K Projects
Brand Social Media Copy + Strategy Manager, Youtube
I worked within the YouTube marketing team and developed brand strategy & voice for @youtube social media profiles. I curated, produced, and wrote daily editorial content, and increased reach and engagement by conceptualizing audience-first digital strategies for big brand moments, while implementing insights to inform creative strategy.
Digital and Social Media Manager, HBO
Ran social for Game of Thrones, Westworld, High Maintenance, Veep season 5, Girls season 6
Co-Founder, Snaplistings
Founded real estate social media company Snaplistings in 2016, which ended up getting acquired in 2018.
Founder, Challah Dolly
A NYC based challah company reimagining traditional Jewish bread as a cool, modern, and dare we say...necessary staple. The company went from doorstep to nationwide in under a year with $0 spent on advertising. Challah Dolly has been written up about in Forbes, The New Yorker, Time Out New York, The Dieline, and more.
Links from Dolly
5.0
Jordan
I had a call with Dolly recently to help me out with my content strategy for my business. She was a great listener and had already researched what I was doing and what I needed help with before the call. I received a lot of actionable tips for how to improve what I was doing, but also steps I can take to broaden my content strategy. Her advice was outstanding and now I need to go away and implement it over the next few months to grow my brand and generate more leads for my business! Thank you Dolly!
Carly G
Dolly was a great mentor! She came prepared to our call, which I greatly appreciated. She had already dove into our brand and had questions and a strategy outlined to make the most use of our call. She even followed up after the call with some helpful tips. She was extremely helpful in discussing our social strategy. Would recommend!
Mike E
Dolly was great! She took time to breakdown and give us an overview of the strategy we should pursue. I'd highly recommend her.
James S
super useful session, Dolly is extremely knowledgable. I would recommend to anyone looking for tips on social media strategy!
Karly M