Cody Plofker

Board Member @ Jones Road Beauty; Former CEO & CMO

Super Mentor4.9(14 reviews)100+sessions

Scaled Jones Road Beauty past nine figures as CMO then CEO. Here to help DTC brands grow with paid media and AI-driven ops.

Cody Plofker’s Biography

Cody Plofker helped scale Jones Road Beauty from launch to nine figures, profitably. He joined in 2020 as Director of Ecommerce and rose through CMO, then Chief Marketing and Revenue Officer, then CEO. He grew the brand through a content-led performance model, treating Jones Road like a media company first and optimizing to contribution dollars instead of chasing ROAS. He also led the brand into physical retail, scaling to 15 owned stores across markets including New York, Austin, Los Angeles, Dallas, Chicago, and Boston, all without giving up the margin, data, and customer relationships of staying direct. Today Cody is one of the sharpest operators pushing AI to its limits for real marketing and operations work. He runs a full-stack CRO system inside Claude Code, feeding a live customer intelligence file into a GitHub-based design system that lets him one-shot landing pages at 80% quality in a session. He works across the newest agentic tooling, treating Claude as the operating system a marketer never has to leave. His conviction: strategy and human taste are the moat, and AI is what lets one person do what used to take six. Cody also co-hosts Marketing Operators, one of the most respected ecommerce marketing podcasts, with Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad). Each week they break down what's actually working inside their businesses: paid media, creative, measurement, and building teams around AI. Book a call with Cody to: 1. Build a Meta ads funnel that scales past seven figures a month. 2. Fix your creative strategy around raw, native content that converts. 3. Stand up an AI-powered CRO and landing-page system using Claude Code. 4. Structure a paid, influencer, and UGC mix that actually works together. 5. Plan the road from mid-seven figures to nine figures.

Client Testimonials

4.9· 14 reviews

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Alex R

“Cody was incredible to have a session with. Super insightful and took time to understand our business and give tailored advice. He is also very versatile in his knowledge and can give advice in many different areas of E-com. Highly recommend Cody to anyone in the E-commerce space.”

Jerry S

Epic session with Cody. I found his perspective to be especially valuable, because it comes from someone whose: 1) Setting the growth strategy from a high level. 2) Leading an internal digital marketing team in addition to managing external partners. 3) In the trenches with hands-on day to day tactical experience. 4) Leveraging the efficiency of systems and processes that are adaptable to other DTC brands. 5) Plugged into thought leaders within the DTC ecosystem, getting access to high quality industry information which he's able to filter & aggregate for you based on your real time needs.

Tim A

My chat with Cody was awesome. He helped me clarify what I was actually struggling with and then hit me with huge list of things to try. He asked questions that informed super specific examples and we even had time to branch into a few questions I didn't think we'd get to. Also the dude is just a great human to interact with. If you need help figuring out how to scale your brand Cody is your guy.

Maximilian S

Had a great chat with Cody! Learned a lot about how JRB approaches customer research and Cody provided some very useful feedback and advice for a product that we're building. Highly recommend!

Mike X

Did a session to make sure I am not making costly mistakes in media buying and thinking through things correctly. Great session - super knowledgable, helpful and concise.