Cameron Bush
VP | Digital @ Meyer - Prev: Head of Advertising @ HexClad | Strategy, Measurement, Creative
About
Cam serves as the Head of Advertising at HexClad - a hyper-growth cookware brand - reaching a $1B valuation (profitably) on the back of diligent Paid Media acquisition & branding. Cam focuses on the precision measurement of growth initiatives and media investments that impact bottom line profitability, with the help of cutting-edge MMM’s & attribution partners.
Experience
Head of Advertising, HexClad
Digital Marketing Consultant, Owner, Scofflaw Digital
Director, Paid Search, Homestead
5.0
Daniel J
Great session with Cameron on acquisition fundamentals and optimizing channels in a holistic way. It was very refreshing to see his perspective on how to make decisions and gather data while considering the timing throughout the year and the role of each channel within the marketing ecosystem. Thanks to Cameron, we were able to move from theory to an execution framework to test new hypotheses, and in just a couple of weeks we started seeing promising results. Thanks for the time and the great attitude!