About

Bill Rom co‑founded Baseball Lifestyle 101 (BL101) alongside Josh Shapiro in 2016 as one of the earliest Instagram influencer accounts focused on baseball culture. In its first year of launching product—without paid advertising—BL101 generated nearly $1 million in sales. Over the following years, Bill and the leadership team leveraged content-first marketing, quality-driven product design, and a customer focused experience to fuel explosive growth. By 2025, the brand has passed nine-figure annual revenue online, with year-over-year sales growing sixfold. Bill’s strategic vision has helped BL101 scale into major sporting goods retailers, build a loyal customer community, and create operational systems enabling consistent, sustainable expansion. How They Can Help: 1. Build audience-first e‑commerce brands from scratch using content-led strategies that drive organic growth. 2. Design and launch premium products that outperform competitors on both quality and value. 3. Create a brand first marketing strategy that doesn't leverage paid ads as the base of growth, but rather a small piece with leveragable growth 4. Scale from social channels to omnichannel retail, including partnerships with major retailers 5. Plan strategically across functions throughout your business, tying ops, finance, marketing and CX to build a resilient brand.