Anu Naithani

Who is this for?

Anu leads retail strategy at Everyday Dose, where he ran the launch that took the brand from DTC-only to 6,000+ doors and more than $30 million a year in retail. The launch started with 1,400 Target stores, grew to 1,800 within a year, and expanded from 3 to 8+ SKUs. Target is one of the brand's biggest retailers. Everyday Dose is also one of the fastest growing coffee brands at Sprouts. The brand's Medium Roast is one of the highest performing coffee SKUs nationwide, recently launched at Sam's Club. Anu brings the strategy together across the retail business: which chains to pitch and when, pricing, how to build category manager relationships before the line review, how to drive velocity on shelf, and where end caps and retail media pay back. Before Everyday Dose he founded Oath Oats and spent years consulting at Mastercard and Deloitte. Book a call with Anu to: 1. Pick which retailers to pitch, and when 2. Develop a pricing and distribution model 3. Prep a line review buyers say yes to 4. Build category manager relationships early 5. Drive velocity once you're on shelf 6. Decide what marketing dollars will deliver a payback