Built a top pet-niche TikTok Shop affiliate profile that did $4M in sales in 2025, now builds creator armies for brands.
DTC brands growing on TikTok Shop
Teams building a creator army or community
Brands scaling creator sourcing and seeding
Anthony built a top 3 TikTok Shop affiliate profile in the pet niche, driving $4 million in sales in 2025. He started as a creator, learned what actually moves product on the platform, then moved into creator management and creative strategy. He coaches creators and runs creative for Haus under Lukas Pakter, building out the Discord community and the brands cross-platform UGC system. This year he founded his own Trybe agency, working with brands like Physicians Choice, Primal Queen, and Neurogum. His focus is on building creator armies: sourcing talent, building communities, and driving the creative volume TikTok Shop requires. He architects creative flywheels that function across platforms, not just on TikTok Shop. That means creator sourcing and incentive structure strategy, Discord infrastructure, and repurposing systems that carry a winning video from TikTok Shop to Meta ads and Amazon. Book a call with Anthony to: 1. Build a creator army from scratch 2. Grow your TikTok Shop sales 3. Source and activate the right creators 4. Set up incentive structures that attract top talent 5. Repurpose winning UGC content across platforms
Claymoo C
Jad
Comma F
Haus · 2024 – Present
TikTok · Jan 2024 – Present
Physician's Choice
Primal Queen
Neurogum
Onside
A focused video call to solve your problems.
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