About

Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet moment at a time. Launched in 2015, Belgian Boys is in the business of fun, offering a delicious assortment of treats, breakfast, and desserts available in 5000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business - creating joy for customers and spreading sweetness in people's lives. Anouck was born in Antwerp, Belgium and studied Fashion Design before working at fashion houses including Zac Posen and Natan. A fortuitous seating arrangement on a plane ride from Belgium to New York put Anouck in touch with Belgian Boys founder (and her eventual husband) Greg. Anouck spent long nights and weekends working to launch the brand before stepping away from fashion and into entrepreneurship full time. Anouck and Greg live in Brooklyn, NY with their two sons who start each day with Belgian Boys mini pancakes.