Alex Cooper

Co-Founder @ Adcrate & Parker AI | Performance Creative + AI

Super Mentor5.0(1 reviews)

Built Adcrate to 32 brands and $127M+ in ad spend. Here to help ecommerce brands make ads that convert, faster, with AI.

Expertise

Performance Creative
Paid Social
UGC
Direct Response
Creative Strategy
AI Workflows
Meta Ads
TikTok Ads

Alex Cooper’s Biography

Alex co-founded Adcrate in 2022, a performance creative agency for ecommerce brands and digital products spending $50K+/mo on paid social. Adcrate now ships around 500 ads a week across 32 brands and has made the creative behind $127M+ in ad spend. The model is creative-only: deep customer research, high-volume testing and direct-response storytelling for Meta and TikTok. He's known for "ugly ads", native and unpolished creative that out-converts studio work, and for a diversity system (theme → angle → format → persona) that keeps accounts out of creative fatigue. He also co-founded Parker AI, an AI creative strategist whose connector is an official Claude connector. His team runs research, briefs, statics and landing pages through Claude Code skills and brand "brains", and he teaches other strategists to do the same, with 80K+ following along across X, LinkedIn, YouTube and his newsletter. Book a call with Alex to: 1. Audit your Meta creative and find the 2–3 changes that move CPA most. 2. Build a creative strategy system your team can run every week. 3. Set up Claude Code skills and a brand brain for research, briefs, statics and landing pages. 4. Scale ad volume without scaling headcount: UGC, AI statics and editing pipelines. 5. Build, price and staff a creative team or agency.

Who is this for?

Ecommerce brands spending $50K+/mo on Meta or TikTok ads

In-house creative teams wanting a stronger direct-response framework

Founders or CMOs rebuilding their paid social creative strategy

How can Alex help you?

Teardown of your Meta creative: what to kill, keep and iterate

Build a weekly creative testing system

Set up Claude Code for your creative team

Make AI statics that actually convert

Ugly ads: brief and produce native creative

Scale an agency or in-house creative team

Client Testimonials

5.0· 1 review

David G

Alex did a deep dive for my specific situation and analyzed it. He made time for questions and it was a great conversation. He's a great guy and Creative Strategist

Experience

Co-Founder

Parker · Sep 2025 – Present

Co-founded Parker AI, an AI workflows and creative strategy tooling company.

Co-Founder

Adcrate · Dec 2022 – Present

Co-founded Adcrate, a performance creative agency for ecommerce brands and digital products/services spending $50K+/mo on paid social. Combines high-volume UGC, deep creative strategy, and direct-response storytelling to help 8-9 figure teams scale profitably. One of the first agencies to offer creative-only performance models.