Adam Weiler

How to Succeed on Amazon, From a Top 500 Seller. CEO @ Emplicit | Founder @ FlatFile.Pro.

Super Mentor

10+ sessions

About

When it comes to Amazon, Adam gets it. He’s always been an entrepreneur and marketer, but it was about 15 years ago when he jumped head first into the Amazon game. Since that time, the accomplishments and milestones have piled up. Today his company is a Top 500 Amazon seller, has shipped over 2 million orders on the platform and now helps hundreds of brands successfully grow and scale their business by using the Amazon sales channel. Adam received both his Bachelor’s in Political Science and MBA from San Diego State University, and still volunteers and the university’s Lavin Entrepreneurship Center to help young entrepreneurs launch their ideas and businesses. When he’s not helping companies expand on Amazon, there’s a good chance you’ll find him at a local coffee shop, cooking up a favorite dish at home or hanging with his family at the numerous Seattle playgrounds and dog parks. Unless of course it’s football season. Then you’ll find him meticulously tracking his Jets and fantasy football team(s)

Experience

Founder, FlatFile.Pro

FlatFilePro is the world's easiest to use Amazon catalog manager. Spawned out of a need to manage our agency client's listings on Amazon, we now have 500+ sellers managing their catalog edits on the platform.

Founder and CEO, Emplicit

I've been selling on Amazon since 2007. In that time I've sold tens of millions of units of my own product, as well ad advised and helped hundreds of brands sell hundreds of millions more of their own SKUs.

Links from Adam

HOW AMAZON TOOK OVER THE ECOMMERCE WORLD

Benjamin : Today, we're going to focus our attention on a company that some people think is taking over the world, Amazon. With us today is Adam Weiler who is the founder of Sunken Stone, a performance-based Amazon management agency. They're a Amazon channel partner with over 10 years' experience helping e-commerce companies create sustainable successful growth using the Amazon platform. In this episode, Adam is going to talk us through how he became an Amazon expert, how the platform has changed over the time that he's been focused on it, and the types of companies that are finding success on the Amazon marketplace. Here's our interview with Adam Weiler from Sunken Stone.

An Interview with Adam Weiler, CEO & Founder at Emplicit

Let’s begin with a few questions our readers might be interested to learn about Emplicit. 1. Could you explain the meaning of your company’s name to those who don’t know? What does Emplicit mean? So “emp” in Emplicit is “eCommerce maximization partners,” and we are implicit in everything, including the success our clients have through eCommerce or on eCommerce. We set the stage so your brand shines, which means you’re the hero and we’re the guide. 2. When was your agency founded? We’ve been selling on Amazon since 2007. We switched to the agency model about five years ago, in 2017. Then we rebranded from Sunken Stone to Emplicit earlier this year (2022). 3. What is your ground vision for the future of Emplicit? I think that with eCommerce, the foundation is content, advertising, inventory, and customer service, and those are the pillars. Then the future builds on top of those with software, traffic sources, new traffic, and more logistics, or call it warehousing or capabilities of warehousing. I see these are the struggles a direct-to-consumer brand and other types of brands had in 2022 and will have them in the future when overcoming them will only get more important.

Optimizing Your ECommerce Presence On Amazon: It’s Trickier Than You’d Think

Direct-to-consumer ecommerce websites have become a must-have for most successful brands, but many find their brand sites reach a saturation point and sales level off. Having a presence on Amazon is a great way to supplement sales, but selling on Amazon is different than selling on your own website. Why? Because there are a host of specific rules, policies, and best practices to follow. There’s also an algorithm to contend with. It’s not enough just to host a sales presence on Amazon; you really need to know how to leverage the platform for ultimate sales results. I recently spoke about this with Adam Weiler, founder and CEO of Emplicit, an Amazon optimization partner that helps brands achieve their maximum potential on Amazon. Emplicit is itself a Top 500 Amazon seller, has shipped over 2 million orders on the platform, and is using its specialized expertise to help hundreds of brands successfully grow and scale their businesses on Amazon. Here are some of the pointers he had: