Mayur Aras
Investor & Brand Operator in Consumer Packaged Goods (CPG)
About
Mayur Aras is a seasoned CPG brand leader and active angel investor with extensive experience at leading companies and venture initiatives. He began his career in product management at PNC Financial Services before moving into the food & beverage industry. Notably, he served in brand leadership roles at Chobani, Nestlé Nespresso, Applegate—where he led award-winning product innovations—and ALOHA. Holding an MBA from Penn State's Smeal College of Business, Mayur co-founded Lucinda Capital, supporting over 10 emerging CPG startups. Today, he advises through SKU accelerator, and invests in high-growth CPG brands like Olipop, driving revenue beyond $200M. How They Can Help: 1. Design and launch award-winning CPG products based on category insights 2. Navigate the transition from DTC to national retail distribution 3. Refine brand positioning for venture and angel investment readiness 4. Scale product innovation and marketing operations in early-stage brands 5. Prepare startups for acquisition or further fundraising rounds
Experience
Product Manager
PNC Financial Services Group, Jun 2008 – Jun 2012
Brand Manager
Applegate, Jul 2019 – Present ALOHA, Mar 2018 – Jul 2019 Nestlé Nespresso, Jul 2017 - Mar 2018 Chobani, Aug 2014 - Jun 2017
Founding Partner
Lucinda Capital, 2024 - Present