Matty Martin

Matty Martin helped launch Cadence, a premium hydration brand with roughly 9,500 retail locations: over 8,000 in the US and around 1,500 in the UK. As Head of Marketing, he leads marketing across DTC and retail, including a retail footprint spanning Walmart and Target. In his 2026 Agency Growth Club interview, he reported a roughly 50/50 DTC and retail split, forecast about $20M in revenue for 2026, and outlined a $100M target for 2027. He joined before launch in 2024, built the Shopify site, and handled everything from customer support to email. Cadence grew organically for its first year through founder content, athlete partnerships, and running events before adding paid media. The brand built a community of 400–500 micro-creators, and its subscription gift offer helped lift checkout subscription adoption from 30% to 75%. His background includes SEO and digital PR at Represent and SEO at Myprotein. Book a call with Matty to: 1. Build a subscription offer that earns repeat orders 2. Prioritize your next DTC growth investment 3. Plan a launch around community and athletes 4. Connect retail marketing with your DTC strategy 5. Structure a marketing team as your brand grows To avoid conflicts with Cadence, Matty does not accept calls with competing sports hydration or endurance fueling brands, including electrolyte drinks and powders, energy gels, and fuel bars.

Publications