AI-First Marketer who scaled Wispr Flow from pre-launch to $100M ARR as marketing hire #1, running a $5M/month ad budget solo.
Seed to Series C SaaS and AI founders starting paid
E-comm Founders Who Want an AI Growth Engine
PLG products validating paid acquisition
Matt was marketing hire #1 at Wispr Flow and scaled it from pre-launch to $100M ARR and a $2B valuation. He ran a $5M/month ad budget across Meta, Google, CTV, and AppLovin mostly solo, owning every KPI from first touch to activated user. He did it by building an AI marketing operating system: one repo that agents run, handling 100 newsletter sponsorships a month and the admin that used to eat a fifth of the team's week. At Superhuman he built the affiliate and sponsorship channel from zero and brought in the company's first performance marketing motion. He's now Head of Growth at Viktor, the AI coworker that lives in Slack and Teams. Matt orchestrated its viral launch, driving the rapid growth behind a $75M Series A led by Accel. His thesis: the e-commerce performance playbook is the right playbook for SaaS. Real distribution, creative tested at volume, and unit economics that survive a spreadsheet. Book a call with Matt to: 1. Build a paid engine that validates PLG fast 2. Port the e-com playbook into your SaaS 3. Stand up Meta, Google, and lifecycle from zero 4. Produce 500 creatives a month without the bloat 5. Layer AI agents into your growth team
Viktor · 2026 – Present
Building the growth org from scratch at the Accel-backed AI coworker that lives in Slack and Teams. Owns paid, partnerships, lifecycle, and referrals.
Wispr Flow · 2024 – 2026
Scaled from pre-launch to $100M ARR and a $2B valuation. Ran a $5M/month ad budget solo and built an AI marketing OS running 100 sponsorships a month.
Superhuman · 2023 – 2025
Built Superhuman's affiliate and newsletter sponsorship channel from zero: sourced placements, negotiated rates, and tracked payback into a real acquisition channel.
Full Funnel Growth · 2021 – Present
The growth marketing agency he co-founded. Hands-on paid media, conversion, lifecycle, and analytics for 20+ startups across PLG SaaS, e-commerce, and B2B.
A focused video call to solve your problems.
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