Maryssa led Caraway's BI migration, helping grow data adoption 5x across the business.
Untangling fragmented data and choosing a modern stack
Answering LTV, CAC, and attribution questions
Auditing event tracking and measurement gaps
Now Senior Director of Analytics at Caraway Home, Maryssa started as the company's first internal data hire and knows what it takes to support a business and build a data function as a team of one. She has led Caraway's move to Omni, helping increase data adoption 5x across the business and has led multiple data engineering vendor migrations supporting 35% reduction in analytics costs. She brings 10+ years in analytics, including consulting experience, and works with Snowflake, dbt, and Omni. Her expertise spans e-commerce data strategy, LTV and attribution modeling, event tracking, and AI readiness. Her team rolled out Omni's Claude connector gradually, checking accuracy, permissions, and PII as they expanded self-service analytics. She helps e-commerce brands build a data foundation they can trust and decide where AI can be useful. Book a call with Maryssa to: 1. Choose a data stack that fits your business 2. Build LTV models to guide acquisition spend 3. Find gaps in your event tracking 4. Assess your data's readiness for AI 5. Plan self-service analytics your team will use
Caraway Home
Thinx
Optimove
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