Marjorie Chelius

Experienced Business Generalist · Hip-Hop Fiend · Native User Acquisition · P&G General Management · Booth MBA · Start-up VP

Super Mentor

Growth & Business Strategy for 6-9 figure Omnichannel Consumer Brands

Expertise

Growth
DTC
Retail
Paid Marketing
ECommerce

Marjorie Chelius’s Biography

12+ years of experience in Growth, Strategy, Marketing, and Transformation. Worked across the Baby Goods, Retail, Personal Care Products, Fast-Moving Consumer Goods, and Defense/Cybersecutiy industries. Deep expertise in Strategy, Transformation, DTC Growth Strategy, Retail Expansion, Due Diligence and Performance Improvement Experienced General Manager & Consumer Growth Expert who's generated $150MM+ Net for consumer brands. 12+ years of experience growing consumer products businesses, building and leading high-performing cross-functional teams, and owning go-to-market DTC and retail channels. Successfully operated across environments, from early-stage growth start-ups (e.g., Mockingbird) to Fortune 50 leaders (e.g., Downy Fabric Enhancer) to high-growth scaleup expanders (e.g., Native Personal Care). Specialties: P&L Management, Brand Strategy, Growth Marketing, Retail Marketing, ROI Optimization, Data-Driven Revenue & Profit Maximization, Strategic Planning, Innovation Strategy, Cross-Functional Team Building, Consumer Insights, Leadership, E-Commerce, Paid Media Strategy, Multi-year Growth Strategies, and Execution.

Experience

Rescuing P&G Downy's Infusions Brand - Turned it around to $14M Growth in F12M

Imagine a premium sub-brand, Downy Infusions, on a declining path, with sales dwindling and the brand losing its luster. This was the challenge I eagerly embraced. In the first 12 months of taking the reins as a Brand Manager, I embarked on a transformational journey. My mission was clear: reverse the declining sales trend and breathe new life into Downy Infusions. Through a mix of strategic ingenuity, market analysis, and a deep understanding of consumer preferences, I charted a course for revival. The result? A staggering +$14 million turnaround within that critical first year. Sales trends shifted from a downward spiral to a resolute ascent. Downy Infusions was back in the spotlight, a shining example of brand reinvigoration. This story isn't just about numbers; it's about orchestrating a brand's comeback against the odds. It's a testament to the power of strategic vision and execution in the world of consumer goods. Together, we can unlock the secrets of brand resurrection and growth.

The Revenue Revolution: How I Took a Baby Gear Startup from $13M to $50M in 2 Years

Picture this: a 4-year-old digitally-native baby gear startup facing challenges like 9-month stockouts and 2 consecutive product recalls. That's where I came in as the inaugural senior marketing hire. Through strategic wizardry, I orchestrated a jaw-dropping +200% surge in net revenue, propelling us from $13 million to a staggering $50 million. And the retail landscape? I transformed it, elevating sales from a mere $20,000 to an astounding $20 million. Plus, we expanded Target retail distribution from 250 to approximately 1200 stores, all while maintaining impeccable execution and marketing.

Becoming a DTC Dynamo: My Journey to Growing Native's Marketing +32%

Imagine a personal-care brand with a $100 million valuation, acquired by P&G. That's where I stepped in as the Director of User Acquisition. I wasn't just scaling marketing; I was engineering a marketing revolution. Scaling performance marketing by an impressive +32% to reach $30 million in spend, I achieved a notable 64% YoY sales growth from managed digital channels. And it didn't stop there. I cut -$600,000 in non-working spend with strategic vendor swaps, innovative pay-for-performance terms, and adjusted KPI goals. My journey was about turning marketing into tangible revenue.

The Bounce Back King: Adding $10M Profit at P&G with Retail

In the world of brands, I took on Bounce, determined to elevate its fortunes. Within 12 months, my strategic maneuvers added a substantial +$10 million to net revenue and pumped up operating profit by a cool +$3 million. It wasn't just growth; it was transformation. The sales charts reflected this as we achieved a +12% and +37% sales growth at key retailers like Target and Walmart. I led a cross-functional team, winning accolades for the Best Forecast, and engineered a remarkable +$14 million turnaround for the declining premium sub-brand, Downy Infusions.

I created growth strategies for 30+ Cybersecurity & Defense Companies

During my time at Chertoff Group / Chertoff Capital, I played a key role in driving growth strategies for 30 defense and cybersecurity companies, ranking among the top 5% of the firm. These efforts contributed $25 million to the firm's revenue. I also improved Analyst retention to 100% after year 2 by launching a novel Analyst Review and Development program. My performance earned the distinction of being awarded the firm's first Spot Bonus for Outstanding Performance, securing a new $350,000 project through a winning RFP proposal.

Publications

“Finding the balance between performance and brand marketing with Marjorie Chelius”

From podcasts.apple.com

“How Mockingbird Uses Rockerbox to Understand Purchase Journeys and Optimize its Channel Strategies”

From rockerbox.com

“Website”

From marjoriechelius.com

“Twitter”

From twitter.com

Booking policy

What is your cancellation policy?

What is the policy for mentor cancellations or no-shows?

What's your refund policy?

What if my mentor doesn't accept my request?

Is there a grace period for session overflows?

Code of Conduct

No Pitching

Privacy and Confidentiality

Professionalism

From$144/ session