About

I’m a 3x founder and CEO who has built two $30M+ consumer companies from scratch — which means I’ve made every mistake you’re about to make... at least twice. I’ve built (and rebuilt) teams, raised over $10M in funding, manufactured a lot of products, built every kind of marketing and sales channel imaginable (YouTube, Instagram, Paid Ads, SEO, Amazon, Wholesale, and more), and created two iconic brands people still remember. I’ve spent decades mentoring founders at every stage of the journey. I even started Hardware Workshop on the side as a way to help over 1,000 startups get off the ground. I joined MentorPass to help operators who are serious about building something great.