About

I’m a DTC operator who’s been in the trenches for the last 10 years from running my own stores to 8 figures in revenue, exiting my agency, and now leading growth at 8+ figure brands. After building and exiting Unparalleled, I joined Serotonin as CCO to help scale ambitious eCom brands through paid media and retention. Along the way, I’ve also invested in a number of standout projects. My edge? I’ve seen every side of the table: → Bootstrapped founder scaling from zero → Agency owner growing client brands at pace → Operator inside major DTC companies driving scale from within Unlike most operators, I understand the full DTC lifecycle, from first launch to 8+ figure scale. I specialise in building and scaling high performance growth teams, full funnel strategy, and sustainable performance engines. If you’re a DTC brand or portfolio looking for support to scale smarter and faster, feel free to contact us.