Logan Chierotti
Founder at Physician's Choice ($200M/Yr)
About
Logan is the founder of America’s #1 Probiotic brand, Physician’s Choice. In five years, he bootstrapped the business $200MM in annual revenue with +15% EBITDA margins. They’ve done so with a balanced omnichannel approach, building the foundation with a DTC store, becoming Amazon’s Best Selling Probiotic, and scaling into mass retail with 15,000 stores across Walmart, Target, and Sam’s Club. Logan’s zone of genius is digital marketing and business leadership. He’s built an exceptional team and focuses on putting the right people in the right seats and giving them the autonomy to do great work. Prior to Physician’s Choice, Logan built and sold multiple 7- & 8-figure startups. You should book a session with Logan if you’re a 7- or 8-figure consumer startup looking for help with: - Digital marketing - Amazon & marketplaces - Retail distribution - Team building & leadership - Exit strategy
Experience
Founder, Physician's Choice
The #1 probiotic brand, available at Amazon, Walmart, Target, CVS, RiteAid, Kroger, iHerb, and most other major retailers. At Physician's Choice, we refuse to take shortcuts. We source the highest quality ingredients and deliver functional & preventive health products to millions of customers every year. In under 5 years Physicians Choice has become a leading probiotic brand across 15,000 retail doors. The #1 probiotic brand based on unit sales at Amazon.
Founder, InternetReputation.com
Grew this business from a basement startup to a leader in online reputation management and Internet privacy. In 2016 we sold InternetReputation in a successful exit to a private equity firm. The company was later acquired by NetReputations in 2020.
Founder, Colorado Home Helper
Built and developed custom idx system for real estate buyers to search for homes. Used search engine optimization to bring www.coloradohomehelper.com to a number 1 -5 position for hundreds of keywords. Developed Colorado Home Helper into one of the largest online real estate portals in Colorado. In late 2008 Logan sold majority interest in this company to the CEO.
Links from Logan
[Youtube] The $200,000,000 Per Year Man
[Youtube] $10M Per MONTH On Amazon
5.0
Alex P
Logan was very insightful when answering my hiring-related questions. He provided clear examples in his company when he did X in X situation which is very helpful for context. Great Session!
Arkadii B
Thank you, Logan. Thank you for sharing your mindset and thoughts on consumer business. For showing everyone in the industry such a holistic, effective way of how and WHAT to do.
Ella
I loved my call with Logan. He is super genuine and nice guy. I love when it is super easy to talk to a person and they are invested to help you.
Floris G
Had a great call with Logan. He gave me gave me very useful and practical advice about my company share structure and performance bonuses.
Paul N
Excellent call with Logan. Loads of honest and practical advice!