Helping agency owners and Shopify app founders nail positioning, pricing, and go-to-market.
Agency owners scaling, niching, or productizing services
Shopify app founders planning or fixing their go-to-market
App marketing teams who want the merchant-side perspective
I've run Ethercycle, a Shopify consultancy, since 2010, and I host The Unofficial Shopify Podcast (2M+ downloads, 600+ episodes). That combination means I've lived the agency owner's problems: positioning, pricing, productizing, and finding clients, and I've heard nearly every Shopify app pitch in the ecosystem, both as an interviewer and as the sponsor inventory they're buying. I know what gets merchant attention and what gets ignored. Book a session if you're building an agency or an app in the Shopify ecosystem and want a candid outside read on your go-to-market.
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